Building a website isn’t enough anymore—it’s all about getting the visibility your business or brand deserves. The secret sauce? High-quality backlinks. Link building remains one of the most powerful ways to improve your website’s search engine ranking, but to get ahead in 2025, you need strategies that work smarter, not harder.
If you’re an entrepreneur, small business owner, or digital marketer looking for actionable link building solutions to enhance your SEO game, these nine link-building tactics will give you results. Let’s get into it!
1. Harness the Power of Guest Blogging
Guest blogging is more relevant than ever in 2025, but it has evolved. It’s no longer about publishing generic posts on any blog that’ll have you—it’s about targeting high-authority sites in your niche with valuable, original content.
How to Execute This Strategy:
- Identify Niche Blogs: Use tools like Moz or Ahrefs to find blogs with high domain authority (DA). Target blogs your potential audience reads.
- Pitch Thoughtful Topics: Study the blog’s existing content and craft personalized email pitches with topics their audience would love.
- Include Contextual Links: Ensure links back to your site are natural and relevant to the post. For example, if your blog is about email marketing, link to a resource on email subject lines.
Pro Tip: Avoid overloading guest posts with links to your site. Google penalizes over-optimization, so focus on providing value first.
2. Create Link-Worthy Content
Publishing exceptional content that people naturally want to link to is a timeless link building strategy. Infographics, comprehensive guides, and original research remain some of the most link-attractive content in 2025.
How to Execute This Strategy:
- Understand Your Audience’s Needs: Research highly searched topics in your niche and create content offering solutions or insights.
- Produce Evergreen Content: These pieces stay relevant over time, such as “How to Start an E-Commerce Site” or “The Ultimate Guide to Digital Marketing.”
- Invest in Design: A well-designed infographic or aesthetically pleasing content catches attention and increases backlinks.
For instance, a marketing agency could create a detailed infographic about “The 2025 Social Media Landscape.” It’s shareable, visually appealing, and highly valuable to bloggers and publications in that industry.
3. Build Relationships with Influencers
Relationships are at the heart of successful link building. Influencers who genuinely back your brand are more likely to link to your products or services.
How to Execute This Strategy:
- Identify Relevant Influencers: Use tools like BuzzSumo or Ubersuggest to discover influencers within your niche.
- Engage with Them: Build rapport by commenting on their posts, sharing their content, and engaging with them on social media.
- Pitch Collaborative Opportunities: Once you’ve established trust, propose partnerships, such as cooperative blog posts, guest podcasts, or product reviews.
Example: If you’re launching a fitness product, collaborating with a health-focused influencer can generate not only backlinks but also traffic and trust for your business.
4. Leverage Broken Link Building
Broken link building is clever, resourceful, and highly effective with the right approach. This involves finding broken links on high-quality websites and suggesting your content as a replacement.
How to Execute This Strategy:
- Find Broken Links: Use tools like Ahrefs’ Broken Link Checker to identify websites in your niche with broken external links.
- Create (or Identify) Relevant Content: Have a piece on your site that replaces the broken link (or quickly create one).
- Reach Out to the Host Site: Politely notify the website owner about their broken link and suggest replacing it with your resource.
For example, if there’s a broken link on a blog discussing “Best Productivity Tools,” and you run a SaaS business with relevant tools, offer your content as a valuable fix.
5. Tap into Resource Pages
Resource pages are goldmines for link building. These pages compile valuable tools or references for readers and are often updated by website owners.
How to Execute This Strategy:
- Search for Resource Pages: Use search queries like “keyword + resource page” or “best tools + keyword.”
- Develop a Solid Resource: Ensure you have quality, well-documented content or tools that add significant value.
- Request Inclusion: Politely ask web admins to add your resource. Personalize your message and highlight exactly how your resource benefits their readers.
Example: A photography blog with a resource page about editing tools could include your guide on “Best Light and Color Presets for 2025” if pitched correctly.
6. Partner with Complementary Brands
Collaborations with complementary brands are mutually beneficial because they allow both parties to gain exposure while naturally building links.
How to Execute This Strategy:
- Identify Non-Competing Brands: Partner with businesses with a shared target audience but no direct competition.
- Engage in Content Co-Creation: For instance, co-write blog posts, create a webinar, or share a newsletter spotlight featuring both brands.
- Cross-link Content: Both parties link to the collaborative content, ensuring exposure on both websites.
For instance, a skincare brand might collaborate with a wellness coach to publish an ultimate skincare and wellness guide. Both brands then link to it from their respective websites.
7. Utilize HARO (Help a Reporter Out)
Journalists are always looking for credible sources, and HARO link building allows you to provide expertise for their articles in exchange for backlinks.
How to Execute This Strategy:
- Sign Up on HARO: Create a profile to receive daily journalist queries relevant to your industry.
- Provide Value: Respond promptly with accurate, insightful information that makes you a go-to expert.
- Follow Up as Needed: Stay courteous but consistent if a journalist requests clarifications or follow-ups.
Example: A finance consultant could respond to a HARO query on “2025 Investment Trends,” which could secure a backlink from a popular news site.
8. Write Testimonials for Other Brands
Most businesses love showcasing customer testimonials. By doing so, they often link back to the testimonial author’s website.
How to Execute This Strategy:
- List Tools or Products You Use: Think of software, tools, or services that have benefited your business.
- Write Genuine Testimonials: Share your experiences and how the product/service solved your problem.
- Offer to Include Your Website (If Possible): Politely request the product owner to link your testimonial to your website.
For instance, if you’re a content writer using an AI writing assistant, a testimonial could land you a link on their high-DA product website.
9. Organize or Sponsor Local Events
Sponsoring events builds your brand’s reputation locally while giving you high-DA backlinks from event pages or local media outlets covering the event.
How to Execute This Strategy:
- Identify Events to Sponsor: Research relevant conferences, webinars, or community activities in your niche.
- Publicize Your Sponsorship: Request backlinks to your site on the event’s website or press release.
- Host an Event: If sponsoring isn’t feasible, host your webinar or workshop, and ensure you promote it across platforms.
Example: A digital marketing agency could sponsor a local SEO conference and get featured with backlinks from the event’s website or outlets covering the event.
Summing Up
Effective link building in 2025 goes beyond outdated methods like sketchy link exchanges or directory submissions. It’s about creating genuine value, building professional relationships, and aligning your link-building tactics with your business goals.
By leveraging these nine actionable strategies—from guest blogging and influencer partnerships to clever tactics like HARO and event sponsoring—you can put your website on the map and ahead of competitors.
It starts with the first step. Which strategy will you try today?